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Your Next Move: An 8-Week Done-With-You Coaching & Strategy Engagement

An 8-week engagement to clarify your business model, choose the right growth lever, and put you on a path to revenue and scale.

If you’re good at what you do, building the business around it can feel surprisingly hard.

You may be seeing clients, patients, or customers. You may have tried different offers, platforms, or marketing ideas. But it’s not always clear which pieces matter most or how they should work together.

That uncertainty tends to show up as:

  • Working on many things, without feeling like any of them are actually doing anything for your business
  • Wondering whether you’re focusing on the right areas or just wasting time
  • Second-guessing decisions after you’ve already made them because you see other people doing things differently
  • Feeling like growth requires more effort than it should or is more difficult than it should be

Your Next Move was created for this exact stage.

This is an 8-week, done-with-you coaching and strategy engagement designed to help you step back, see your business clearly, and make practical decisions about what to build next.

At DWM, we work with health and wellness professionals who don’t need more information—they need experienced guidance. Someone to look at the whole picture, help them choose the right priorities, and support them as they put those decisions into action.

By the end of this container, you’ll have created an impactful change in your business. Maybe it’s…

  • Fixing a broken offer that hasn’t converted, no matter how many bonuses and discounts you threw at it
  • Setting up an automation that moves your leads along to the next step in getting to know you and becoming a customer
  • Getting clear on which platform your audience is spending time on and how you should be speaking to them

Who This Is For

This is for health and wellness business owners who are good at their work but feel uncertain about how their business should grow.

You may be a practitioner, clinician, educator, or expert who:

  • Has clients, patients, or customers, but no clear sense of what to prioritize next
  • Has tried different offers, platforms, or strategies that never quite added up
  • Feels pulled between audience growth, email, offers, content, and “what everyone else is doing.”
  • Is busy working in the business, while worrying about whether you’re building it the right way
  • Wants to grow, but doesn’t want to create something you’ll have to rebuild later

You might find yourself asking:

  • Am I focusing on the right things—or just wasting time?
  • What would someone more experienced change if they were looking at this with me?
  • Why is this not working like everyone else’s?

This container is for people who don’t want surface-level tactics or one-size-fits-all advice.

It’s for those who want:

  • Clear priorities instead of competing to-do lists
  • A business model that actually fits their expertise and life
  • Guidance from people who understand the work and the business behind it

If you’re looking for someone to simply tell you what to post or which tool to buy, this won’t be the right fit.

But if you want experienced eyes on your business, honest feedback, and a clear path forward—we’re here to help.

A Proven 3-Phase Process

Over eight weeks, you’ll work closely with DWM co-founder Allison Lovrin on 1:1 weekly calls to look at your business as it actually exists, make clear decisions about what matters most, and build toward a structure that supports growth.

Each call builds on the last. We don’t jump around or chase ideas—we work from clear priorities, so every week moves you closer to a defined outcome.

Phase 1: Find What’s Actually Holding You Back

We get clear on:

  • What’s happening in your business right now

  • What hasn’t worked (and why)

  • What is working and should be amplified

  • Where your biggest growth constraint actually lives

Phase 2: Install the Business Model That Works

Based on your business, we focus on the most important lever, such as:

  • Email list growth and lead flow

  • Lead magnet creation or improvement

  • Designing or refining a low-ticket or high-ticket offer

  • Fixing positioning or customer journey gaps

  • Removing bottlenecks that prevent scale

Phase 3: Make It Real (and Scalable)

We help you:

  • Turn strategy into systems

  • Implement with confidence

  • Receive feedback while building—not after

  • Create a structure that supports sustainable growth

What To Expect (Over 8 Weeks)

  • 8 private 1:1 strategy sessions with DWM co-founder Allison Lovrin

  • A clear business direction and defined growth focus

  • One prioritized growth lever to work on (not everything at once)

  • Built structure, not just ideas (offer, lead flow, or customer journey—based on your business)

  • Senior-level review from the DWM founding team has helped build multiple 7- and 8-figure wellness businesses.

    • Strategy review with Lindsay Marder

    • Copy review with Kelly Lignos Ziv

  • Voxer support (Mon–Thu, 9am–3pm ET) between sessions

  • Access to DWM frameworks & tools used during the engagement